The Danish online medium Zetland was launched in 2016. Today, it claims to have 40,000 subscribers, is profitable and is expanding. An interview with CEO Tav Klitgaard.
The Danish media company Zetland is one of the often-cited success stories in digital journalism: it focuses on class instead of mass, memberships instead of advertisements, and from the very beginning, users were able to not only read but also listen to all articles. This is paying off. The company was profitable just three years after it was founded in 2016 and is now set to expand abroad for the first time.
In an interview with Medieninsider, CEO Tav Klitgaard explains how to get young users excited about journalism, what the media can learn from the tech industry and what strategy Zetland wants to use to be successful in the age of AI.
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